The Struggling Writer

The chronicles of a freelance writer as he tries to make a living.

Thursday, May 31, 2007

Cash in on cheap content

I recently had a project where I had to rewrite the content of a website. When I looked over the site, I could feel the brain damage setting in. The content was...well, I can't think of a word that adequately describes how unbelievably bad it was. It was obvious to me that this site had hired one of these "half-cent a word" outfits. Every page was just keyword-stuffed, redundant gibberish.

I tried rewriting it, but there was just nothing useful there. I ended up punching out a bunch of original content. It was easy work and required no research, but I probably spent more time on it than the pay justified. And seriously, I'm pretty sure I killed off a few thousand brain cells.

My point is that freelancers shouldn't mind all the cheap outsourced material. As long as companies buy cheap content, there will be work for genuine writers as we go in and clean up the mess.


  • At 3:13 PM, Anonymous Tom Chandler said…

    It used to be the real brain-cell killers were the marketing materials from Asian firms that had been badly translated.

    Now, I guess, it's bad SEO work. Meet the new boss...

  • At 4:50 PM, Blogger Jennifer said…

    Nice point. Clean-up for lame writers..hmmm, maybe that should be my new marketing slogan ;)


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